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Sarasota Magazine

Fashion & Shopping

Shop 'Til You Drop

The Hyatt Regency Sarasota Is Being Torn Down. You Can Own a Piece of It.

A major liquidation is underway at the 50-year old hotel, with everything from TVs to beds to soap dishes on offer (and many of them BOGO).

08/13/2025 By Megan McDonald

What's in Store

Bringing Back the Old General Store at Burns Mercantile

If you don’t know what you’re looking for, you’ll find it at Burns Mercantile.

07/03/2025 By Lauren Jackson

Resilient, Unbreakable, Strong

Sigrid Olsen Conquered Business Collapse and Breast Cancer

“When I work with women in my retreats, I share with them my three-part process: Pause, breathe and reflect.”

07/02/2025 By Stephanie Churn Lubow

What's In Store

At Simply Jo’s Boutique, Joanna Brewer Stocks Designer Items Tailor-Made for Coastal Living

Brewer says she looks for “breathable, lightweight, good-quality fabrics” for all age ranges.

06/01/2025 By Elizabeth Djinis

What's in Store

Chloe Canterbury’s Surge Style Stocks Beach-Friendly Looks at Wallet-Friendly Prices

Surge’s style is “beachy chic,” with women’s clothes and accessories that can be taken from dunes to dinner.

05/05/2025 By Elizabeth Djinis

Best of Sarasota

The Best of Sarasota 2025

A record number of you cast a ballot this year. The result? A comprehensive review of everything you love about living in Sarasota.

05/01/2025

What's in Store

Tyni Lazzaro’s Brooklyn Boutique Brings Big-City Fashion to Downtown Sarasota

The South Pineapple Avenue storefront sells women’s and men’s clothes and accessories, as well as home goods.

04/07/2025 By Elizabeth Djinis

Scent-Sational

A French Perfumer Is Inspired by the Many Fragrances of Florida

Paris-based Anastasia Sokolow has captured our state's unique essence in fragrance form.

04/03/2025 By Lauren Jackson

Who's In Store

Lindsey McDaniel of Laura Jean’s Consignments Shares Three Favorite Recent Finds

In 1992, McDaniel's mother, Laura Jean, decided to open a consignment store. Thirty-three years later, it's still going strong.

03/06/2025 By Elizabeth Djinis

Love and Other Drugs

Eight Local Valentine's Day Gifts Your Loved One Will Actually Like

From cheeky candles to pretty lingerie to a psychic trolley tour, there's something for everyone.

02/12/2025 By Megan McDonald

Popular Content

    The Locals' Guide to Sarasota

    IKEA Is Coming to Sarasota This Summer

    Where to Shop on St. Armands Circle and Longboat Key

    The Best of Sarasota 2025

    Model Brad Kroenig—Karl Lagerfeld's Former Muse—Settles Down in Lakewood Ranch

    Sarasota's Top Spas

Chocolate Induglence

How to Wear Chocolate Brown, This Season's Hottest Color

Make warm dark brown a featured color in your fashion palette this season.

02/03/2025 By Elizabeth Djinis

Rocking Chair Man

Parker Converse Creates Custom Rocking Chairs That Last a Lifetime

Converse's varied career has included stints in finance and as a sea captain. Now he spends his days in his Sarasota studio turning wood into heirloom rocking chairs that blend precision and passion.

01/27/2025 By Kim Doleatto

Gifts Galore

The Only Sarasota Gift Guide You'll Ever Need

Plus, all these gifts are local—perfect for last-minute shoppers.

12/18/2024 By Megan McDonald

Just for Teens

Our Favorite Go-To Activities for Teenagers

It can be difficult to find fun things to do with older kids—but we've got you covered.

12/01/2024 By Kim Doleatto

Skin Is In

Skin Care Products Are Hot Commodities for Kids These Days—Just Ask a Sephora Tween

“I went on YouTube and started seeing all the good products, and that’s how I started getting more and more," says 9-year-old Ellie Capel-Davies.

12/01/2024 By Megan McDonald

Mindful Mastery

Since Founding Vice & Virtue Furniture, Former U.S. Marine Corey Gannon Has Never Looked Back

"I get to make beautiful things. It’s that simple, but it’s a rare thing nowadays."

10/04/2024 By Kim Doleatto

Crafting a Legacy

Greg Pennenga Has Been Making Custom Furniture for Nearly Three Decades

"I’m always trying to create something that stops people in their tracks. It’s the creativity that gets me going.”

09/13/2024 By Kim Doleatto

Heat Check

How to Embrace 'Florida Fall'

Pumpkins? For autumn? Groundbreaking. Here's how we Floridians make this season our own.

09/01/2024 By Lauren Jackson

Siren Song

How to Wear the Mermaidcore Trend

This trend is big on aquamarine metallics, iridescent pearls, white crochet and shells, shells, shells. Here’s how to get the splashy look.

09/01/2024 By Elizabeth Djinis

Light Up Your Life

What It's Like to Make Your Own Scented Candle at West Clay Company

In addition to candle-making class, owners Suzy Allen and Mo Hashem sell candles, fragrances and lifestyle goods made from "clean" ingredients.

08/02/2024 By Lauren Jackson

Latest Issue

May 2026

Only the Locals Know

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At Sarasota Magazine, we celebrate Sarasota’s vibrant culture, rich history, and bright future with award-winning, high-quality content that captures the spirit of our community.

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