As a child, Chloe Canterbury filled sketchbooks with clothing designs and convinced her sisters to star in fashion shows, so opening a boutique one day didn’t seem like a far-off dream.

After studying fashion merchandising and moving to Sarasota in 2016, the Ohio native decided to start Surge Style Boutique as an online store before opening a physical outpost downtown in December 2020. Canterbury, 29, defines Surge’s style as “beachy chic,” with women’s clothes and accessories that can be taken from dunes to dinner, plus other items that she says will “spice up” your wardrobe. Aside from its eclectic style, what sets Surge apart is its price point—this is not a store where you’ll shell out $200 for a T-shirt.

Surge Style Boutique, 1405 First St, Sarasota, (941) 928-0685, shopsurgestyle.com

The store carries a variety of accessories, from sunglasses and necklaces to these popular B-low the Belt Cora chain belts ($140).

For the local who wants to be a tourist, Canterbury has a collection of “SOTA” T-shirts, sweatshirts and hats ($40-$70).

Canterbury’s top sellers are the Leslie lace jeans from Bayeas, which have a standard denim waist that transitions into translucent pant legs. They now come in white and black ($90).