Advantage Point

Local Retailers Adapt to Serve Sarasota’s Discerning Shoppers

Today’s Sarasota shopper wants more than beautiful products. They are looking for experiences, concierge-level service, and flexibility in how they pay.

09/18/2025

What's in Store

Chloe Canterbury’s Surge Style Stocks Beach-Friendly Looks at Wallet-Friendly Prices

Surge’s style is “beachy chic,” with women’s clothes and accessories that can be taken from dunes to dinner.

05/05/2025 By Elizabeth Djinis

What's in Store

Tyni Lazzaro’s Brooklyn Boutique Brings Big-City Fashion to Downtown Sarasota

The South Pineapple Avenue storefront sells women’s and men’s clothes and accessories, as well as home goods.

04/07/2025 By Elizabeth Djinis

Siren Song

How to Wear the Mermaidcore Trend

This trend is big on aquamarine metallics, iridescent pearls, white crochet and shells, shells, shells. Here’s how to get the splashy look.

09/01/2024 By Elizabeth Djinis

Waste Not

Sunflower Market Is Combating Food Waste by Selling Discounted Food That Might Otherwise End up in a Landfill

"I often joke that it’s a little bit like if Whole Foods and Ollie’s had a baby," says co-owner Lisa Crawford.

07/16/2024 By Stephanie Churn Lubow

Screen Time

The Best Sunscreens for 2024, According to Sarasota Dermatologists

Living in sunny Sarasota means it's necessary to lather on the 'screen. Here are our top picks.

05/24/2024 By Allison Forsyth

Precious Metals

Trend Report: Metallics

Metallics add a jolt of energy to any outfit.

09/07/2023 By Elizabeth Djinis

Back to Black

How to Wear 'Summer Black'

The latest trend to grace the runway is a surprising take on a classic: “summer black.” Here are our tips for rocking the look.

05/02/2023 By Elizabeth Djinis

What's in My Closet

Trisha Dunn Shows Off Her Designer-Filled Closet and Her Handmade Jewelry and Costumes

'Fashion is what you buy and style is what you do with it. I love seeing when people take their creativity and make fashion their own.'

04/26/2023 By Jessika Ward

Fan Favorites

What to Wear to Spring Training

Spring training is back. Here are six stylish items that will help you stand out from the crowd.

03/09/2023 By Elizabeth Djinis

Tropical Touch

Five Fun Tropical Shopping Finds

Bring a burst of palm trees and piña coladas to your daily look.

01/25/2023 By Elizabeth Djinis

priceless

This Year, Give The Gift of Experiences or Helpful Services

Ditch the holiday wrapping paper for memory-making activities they'll love.

12/06/2022 By Kim Doleatto

Looking Cool

Five Stylish Items That Will See You Through Southwest Florida’s Mild, Beautiful Winters

From lightweight jackets to buttery cashmere, here's how to stay warm while looking cool.

12/01/2022 By Elizabeth Djinis

The New New Nostalgia

Early-2000s Style Is Back. Here's How to Wear It.

The ’90s were back, but now early-aughts fashion is the hot look. Here’s how to incorporate a little Y2K into your wardrobe.

09/12/2022 By Elizabeth Djinis

What’s in My Closet

Tiffany Lowe Gives Us a Tour of Her Closet and Shows Off Her Favorite Pieces

"I just like to be well dressed."

08/31/2022 By Jessika Ward

Grate Minds Think Alike

Essential Kitchen Gadgets for Any New Cook

Chop, mince, slice and dice with our favorite beginner's kitchen items.

08/18/2022 By Lauren Jackson

Shop & Style

In Her New Book, Journalist Virginia Chamlee Shines a Light on the Art of Thrifting

Big Thrift Energy is a comprehensive guide for shopping, styling and selling vintage pieces.

07/20/2022 By Chloe Nelson

Throwing Shade

The Best Beach Umbrellas for 2022

Seek the shade in style. We've rounded up our top picks for classic umbrellas, plus tents and cabanas.

07/07/2022 By Allison Forsyth

Eco Chic

This Eco-Friendly Siesta Key Home Doesn't Skimp on Style

Sarit Marcus, interior designer and founder of Minted Space, an eco-friendly online store, shares tips for how to create a sustainable space.

05/27/2022 By Kim Doleatto

Gift Guide

Father's Day Gifts For the Tech-y Dad

We know technology is the most stereotypical gift for Father's Day, but there's a reason for that. Here are some gadgets your dad will love.

05/24/2022 By Elizabeth Djinis

Sarasota Magazine

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