Fashion & Shopping

Beach Battle

In 1990, Sarasota Waged War on Thongs, Leading to Outrage, Protests and National Media Attention

Three decades ago, the city was divided in two by a narrow wedge issue: bare bottoms on beaches.

09/29/2023 By Kim Doleatto

Precious Metals

Trend Report: Metallics

Metallics add a jolt of energy to any outfit.

09/07/2023 By Elizabeth Djinis

New Kids on the block

Waterside Place in Lakewood Ranch Welcomes Two New Tenants

Waterside Place town center will soon include a new restaurant, Eatalia, and the Wellness Space for meditation and mentoring.

08/15/2023 By Kim Doleatto

Come On, Barbie, Let's Go Party

How to Wear the Barbiecore Trend

Step aside, Pantone. This year is all about hot pink—and with the release of the new Barbie movie, we don't see that stopping.

06/29/2023 By Megan McDonald

Father's Day

The Best Massage Tools for Dad

Father's Day is an often-neglected holiday, but dads need some tender attention, too. Here are the three best massage tools for his aching muscles.

06/15/2023 By Isaac Eger

Mom's Day

What Moms Actually Want This Mother's Day

Time to herself, acts of service and naps top out the most wanted items moms crave for Mother's Day—not essential oils or herbal tea.

05/10/2023 By Kim Doleatto

Flower Power

With Blossmcart, Zhanerke Kuiganbayeva Delivers Joy Around Sarasota-Manatee

Kuiganbayeva's garden-inspired arrangements with a tropical twist are a hit with her customers.

05/08/2023 By Megan McDonald

Back to Black

How to Wear 'Summer Black'

The latest trend to grace the runway is a surprising take on a classic: “summer black.” Here are our tips for rocking the look.

05/02/2023 By Elizabeth Djinis

What's in My Closet

Trisha Dunn Shows Off Her Designer-Filled Closet and Her Handmade Jewelry and Costumes

'Fashion is what you buy and style is what you do with it. I love seeing when people take their creativity and make fashion their own.'

04/26/2023 By Jessika Ward

Craft Crush

John and Linda Whitney Have Been Making Handcrafted Jewelry for 50 Years

You can find their pieces locally, but also in museum gift shops and boutiques all over the country.

03/31/2023 By Heather Dunhill

Give Local

The Best Sarasota Gifts

Great picks for everyone on your list from right here in Sarasota-Manatee.

03/22/2023

Comfy Cozy

Sarasota-Based Influencer Blair Eadie Launches New Collab with Lake Pajamas

The 16-piece collection features pajamas, coverups and day dresses in Eadie's signature colorful aesthetic.

03/15/2023 By Megan McDonald

Plant Peeps

With Polly, Her Refurbished Horse Wagon, Taylor Robison Wants to Get You Into Plants

Parrish plant enthusiast Taylor Robison converted a vintage horse wagon into a mobile plant bar. "Having one plant makes you a plant person," she says.

03/14/2023 By Kim Doleatto

Fan Favorites

What to Wear to Spring Training

Spring training is back. Here are six stylish items that will help you stand out from the crowd.

03/09/2023 By Elizabeth Djinis

What's In My Closet

A Sarasota Marketing Director Shares What's in Her Closet

Catherine Aganmayo is all about fun, functional, affordable fashion.

02/21/2023 By Jessika Ward

The Nose Knows

Urthy Scents Opens in Lakewood Ranch's Shoppes at Market Square

Ali East and Jen Rotondo believe in the power of scent.

02/06/2023 By Heather Dunhill

Show Love

11 Creative Valentine's Day Gift Ideas

From Galentines to furry friends, this list will help you crush Valentine's Day.

02/03/2023 By Kim Doleatto

Making a Splash

Sarasota Native and Olympic Silver Medalist Emma Weyant Has Launched a Swimwear Line

Weyant's collection with SwimOutlet and Sporti is based on her years of swimming experience.

01/26/2023 By Heather Dunhill

Tropical Touch

Five Fun Tropical Shopping Finds

Bring a burst of palm trees and piña coladas to your daily look.

01/25/2023 By Elizabeth Djinis

An Eye for Fashion

At 3rd WE + RE Create Studios, Sarasota Native Brent Yancy Is Dressing Celebrities and Athletes

"You can't do anything without fashion," Yancy says.

01/13/2023 By Jessika Ward

Sarasota Magazine