Chocolate Induglence

How to Wear Chocolate Brown, This Season's Hottest Color

Make warm dark brown a featured color in your fashion palette this season.

By Elizabeth Djinis February 3, 2025 Published in the January-February 2025 issue of Sarasota Magazine

Lauren Ralph Lauren turtleneck, $165
Lauren Ralph Lauren turtleneck, $165

Turtle Power 

Dark brown oozes luxurious simplicity—and so does this wool-blend turtleneck from Lauren Ralph Lauren and sold at Macy’s. The ribbed cuffs and overstated turtleneck make this a cozy classic perfect for winter nights. It can also be dressed down with joggers or dressed up with tailored pants. $165, Macy’s, 3501 S. Tamiami Trail, Suite 600, Sarasota, (941) 329-3300, macys.com

Gap velvet button-up, $63
Gap velvet button-up, $63

Smooth Move 

This is the season to let velvet be the star of the show. This dark brown button-up from Gap provides a dose of relaxed style and pairs perfectly with boyfriend jeans or something more elegant. The front-patch pocket tones down the luxury of the velvet while the smoothness of the material keeps you comfortable all day long. $63, Gap, The Mall at University Town Center, 200 University Town Center Drive, Sarasota, (941) 256-0446, gap.com 

Sam Edelman Mary Janes, $129.99
Sam Edelman Mary Janes, $129.99

Flat-Out Fabulous 

These ballet flats from Sam Edelman and sold at Dillard’s fulfill various seasonal trends at once—the Mary Jane-style shoe, the velvet material and the dark brown color. The gold buckle details and slight heel offer a touch of elegance. $129.99, Dillard’s, The Mall at University Town Center, 200 University Town Center Drive, Sarasota, (941) 527-4878, dillards.com

Vintage Givenchy scarf, $145
Vintage Givenchy scarf, $145

One of a Kind 

Buying vintage comes with two benefits: Your look is sure to be unique and it’s good for the environment. This vintage Givenchy geometric print silk scarf at Canned Ham Vintage is an easy way to add a dash of brown to your wardrobe without upsetting your entire outfit. And if you find that this particular scarf is already sold out, the store has plenty of others to choose from. $145, Canned Ham Vintage, 2081 12th St., Sarasota, (941) 313-1280, cannedhamvintage.com

Merrell Moab 3 Vent Trail shoes, $109.99
Merrell Moab 3 Vent Trail shoes, $109.99

Made for Walking 

Dad sneakers are the ultimate so-uncool-they’re-cool item and, despite their name, they are absolutely unisex. These Merrell Moab 3 Vent Trail shoes are both useful and eclectic in appearance. Made of water-resistant suede, they’re ready for any meteorological situation. Plus, the rubber lug sole keeps them from sliding on wet or steep terrain. $109.99, DSW, University Town Center, 151 N. Cattlemen Road, Sarasota, (941) 702-7005, dsw.com

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