The New New Nostalgia

Early-2000s Style Is Back. Here's How to Wear It.

The ’90s were back, but now early-aughts fashion is the hot look. Here’s how to incorporate a little Y2K into your wardrobe.

09/12/2022 By Elizabeth Djinis

Come On, Barbie, Let's Go Party

How to Channel Your Inner Barbie This Summer

From bathing suits to lipstick to heels, here are pieces that will help you channel your inner Barbie—all available in Sarasota.

08/04/2022 By Megan McDonald

Sky's Out, Thighs Out

Who Wears Short Shorts? Men Wear Short Shorts!

In the words of Sarasota Magazine editor Cooper Levey-Baker, "If the inseam is longer than 5.5 inches, GTFO." Here are five pairs we like.

06/22/2022 By Megan McDonald

How Easy Is That?

How to Embrace Your Inner 'Coastal Grandmother' This Summer

We're worshiping at the altars of Diane Keaton and Ina Garten. Linen pants and bucket hats, anyone?

05/18/2022 By Megan McDonald

Shop Talk

Trend Report: 'Gen Z' Green

Green is all the rage among the younger set. Here’s how to incorporate it into your look.

05/10/2022 By Elizabeth Djinis

Home bound

A Recent Report Names Sarasota as the Country’s Top Relocation Destination

PODS, the portable storage and moving company, shares its top 20 lists of cities people are leaving—and where they're headed.

04/28/2022 By Kim Doleatto

This Party's Lit

Glowing Furniture Makes for the Ultimate Party Upgrade

Florida Furniture Rental lets you rent LED-lit benches, chairs and dance floors.

03/18/2022 By Kim Doleatto

Real Estate

A Look Back at 2021's Fast and Furious Real Estate Market

The median price for single-family homes in 2021 was $395,945 in Sarasota County and $420,000 in Manatee County.

01/20/2022 By Staff

Chic Sneaks

Four Pairs of Sneakers That Don't Sacrifice Style

If two years of a pandemic—and working from home—have taught us anything, it’s that comfort is key.

01/01/2022 By Megan McDonald and Lauren Pritchard

Trend Report

Here Are the Latest Kitchen Trends, According to Local Pros

So long, open shelving; hello, automated everything.

12/10/2021 By Kim Doleatto

Real Estate

Sarasota Ranked Among Top 20 Housing Markets in the Country

It's also the fastest-growing, according to the Wall Street Journal and Realtor.com report.

11/04/2021 By Kim Doleatto

Shop Talk

Two Local Fashion Experts Share The Pieces They're Loving for Fall 2021

Here's what they're excited to wear this season.

10/05/2021 By Dedriana Perry

And It Was All Yellow

Trend Report: Yellow

Here are four finds inspired by Illuminating, one of Pantone's 2021 Colors of the Year.

03/03/2021 By Megan McDonald

To Dye For

The Tie-Dye Trend Isn't Going Anywhere

Trend forecasters say its popularity is a throwback to our childhoods—a source of comfort in tough times.

01/15/2021 By Megan McDonald

Home View

Trend Report: What Today's Home Buyers Want

When it comes to what home buyers are requesting from the area’s upscale builders, there are a few surprises.

09/01/2019 By Ilene Denton

Help desk

Refresh Your Desk With These Seven Fun Upgrades

If your workspace is feeling stale, consider introducing some of these unique items.

07/29/2019 By Hanna Powers

Twerk it out

We Tried It: Hip Hop Dance Fitness

Fly Dance Fitness is shaking up boring workout routines at its Throw Down classes.

07/08/2019 By Hanna Powers

Shop Talk

Head to Your Favorite Beach With These Fun-in-the-Sun Accessories

Stay cool on hot days with these four finds.

04/29/2019 By Megan McDonald

Trend Report

The Hottest Instagram Trends Right Now—and Where to Buy Them Locally

Heather Saba picks out her favorite pieces.

04/08/2019 By Heather Saba

Shop Talk

Enliven Your Living Space with These Home Goods

Four fab finds you'll keep forever.

04/02/2019 By Megan McDonald