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Sarasota Magazine

Fashion & Shopping

It's Electric!

Electric Bike Maker Opens New Store in Downtown Sarasota

Krooz's new shop carries the company's five high-end e-bike models.

09/29/2021 By Marc Griffin

Skincare and Science

We Tried It: Probiotic Skincare

LaFlore Probiotic Skincare is formulated and manufactured in Sarasota. Here’s what you need to know.

09/28/2021 By Heather Dunhill

Spend wisely

New Blog Series Offers Tips on 'Grocery Shopping for Your Health'

The Sarasota County office of the University of Florida's Institute of Food and Agricultural Sciences is taking you on a tour of your neighborhood supermarket.

09/15/2021 By Cooper Levey-Baker

Home Design

The 2021 Sarasota-Bradenton Fall Home Show Is Happening This Weekend

Rub shoulders with industry experts and get one step closer to creating your dream home.

09/08/2021 By Kim Doleatto

Color Theory

Trend Report: Home Exteriors Are Going Dark

Inky blacks for home exteriors is the latest trend. But in sunny Sarasota, do you dare?

08/27/2021 By Kim Doleatto

Jump in

Swimply App Lets You Rent a Pool for a Day

Hosts list their pools, and users rent them for an hourly rate.

08/11/2021 By Kim Doleatto

Coming Soon

Three New Tenants Are Coming to Waterside Place in Lakewood Ranch

The Bella Vita Italian restaurant, Bay Area Aesthetics and a Lakewood Ranch Medical Group primary care facility will join the new development.

08/06/2021 By Staff

Beauty 101

How to Get a Great Mani/Pedi at Home

We tried viral nail brand Olive & June's complete system for an at-home manicure. Here's how it worked, plus some tips.

07/27/2021 By Heather Dunhill

Fashion Evolution

Four Sarasota Women Share Their Thoughts on Post-Pandemic Fashion

How has your style changed over the past year-and-a-half?

07/01/2021 By Heather Dunhill

Openings

Athleta to Open at Mall at University Town Center

The new store will be approximately 3,600 square feet in dedicated retail space.

06/22/2021 By Staff

Popular Content

    The Ultimate Sarasota Summer Splurge Guide

    Sarasota Art Museum’s Gift Shop Is a Perfect Stop for Whimsical and Unique Treasures

    IKEA Is Coming to Sarasota This Summer

    The Best of Sarasota 2025

    Every Visit to Sarasota's Boca Boutique Results in Treasure

    Luxury Handbag Maker BSWANKY's Creations Are on Runways, TV Shows and Celebrity Arms

Skincare

We Tried It: A $5,500 Facial Treatment

The high-tech Profound procedure claims to reduce wrinkles in 100 percent of its patients. Heather Dunhill gets the scoop firsthand.

06/21/2021 By Heather Dunhill

Gift Guide

Six Great Father's Day Gifts for Dad

Boring gifts, be gone—we've rounded up fun presents for every kind of father figure.

06/17/2021 By Megan McDonald

Shop for a cause

Fashion Show Will Raise Money for Nonprofit That Helps Moms in Need

A group of local businesses is coming together to benefit Mothers Helping Mothers.

06/03/2021 By Emma Lichtenstein

Environmental Entrepreneurs

Two New Local Businesses Are Giving Waste a Second Life

Sustainability comes first for Sip n Wick and Siesta Key Bikinis.

06/01/2021 By Emma Moneuse

If These Walls Could Talk

Wallpaper Is Making a Big Comeback

Fom tropical patterns to grass textures, local experts share the latest trends.

05/26/2021 By Kim Doleatto

Your Health Questions Answered

What Makes a 'Clean' Makeup Product?

Is there such a thing as a 'clean' or 'all-natural' makeup product? Here are the ingredients to look out for.

05/26/2021 By Allison Forsyth

Live Your Best Caffeinated Life

Everything You Need to Make a Café-Quality Latte at Home

From brewers to beans, we've got you covered.

05/24/2021 By Heather Dunhill

Finally Putting a Ring on It

After a Year of Postponed Ceremonies, the Local Wedding Industry Is Booming

Rescheduled weddings are crowding the calendar along with events that were already booked for 2021, creating a busy time for couples and those who work in the wedding industry.

05/21/2021 By Kim Doleatto

Vendor Vibes

Mellow Out at an Eclectic Outdoor Market This Sunday

Mellow Mushroom and 73 Degree Flea have partnered to create the monthly Mellow Outdoor Market.

05/21/2021 By Allison Forsyth

Have a Seat

These Handcrafted Chairs Bring the Outdoors In

Sarasota furniture designer Linda Mosca makes unique chairs that liven up living spaces.

05/13/2021 By Kim Doleatto

Latest Issue

July-August 2026

The Summer Splurge Issue

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At Sarasota Magazine, we celebrate Sarasota’s vibrant culture, rich history, and bright future with award-winning, high-quality content that captures the spirit of our community.

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