Openings

Greiner's Fine Men's Clothing Opens on Palm Avenue

The high-end clothing store also operates locations in Tampa and Beverly Hills.

10/11/2019 By Staff

Mobile Menswear

New Men's Suit Truck Brings Custom Couture to Your Doorstep

Donald Carlson's new fashion truck Tweeds provides bespoke suits and shirts for the sophisticated gentleman.

09/17/2019 By Sarafina Murphy-Gibson

Sneakers for the stars

Welcome to the World of Luxury Sneakers and Street Style

Street style pioneer Andre Ljustina fills us in on the "shoe game."

07/22/2019 By Hanna Powers

Dream on

Dream Weaver Collection Celebrates 30 Years on St. Armands Circle This September

Store owner Joan Morgan shares the secrets of her success.

07/19/2019 By Hanna Powers

Sea You Soon

Mix-and-Match Bikini Store Is Coming to The Mall at University Town Center

The local brand Blend Bikinis offers tops and bottoms for all tastes.

07/12/2019 By Hanna Powers

BUSINESS OF FASHION

Fashion Mega-Influencer Blair Eadie Has Made Sarasota Her Second Home

Eadie, who has more than 1 million followers on Instagram and just launched a collection with Nordstrom, shares the secrets to her success, the trends she’s most looking forward to for spring, and why she loves Sarasota.

03/14/2019 By Megan McDonald

Spring Things

The Sarasota School of Architecture Meets Classic Fashion in J. McLaughlin's Spring Catalog

J. McLaughlin's new collection was shot at local Sarasota School of Architecture residences.

03/11/2019 By Mana Gale

Street Style

Sarasota Street Style: Cool Things We Saw People Wearing

The most inspiring looks our fashion blogger has seen around town.

02/26/2019 By Heather Saba

Through the Years

Big Hair, Neon and More: 40 Years of Fashion

Let's take a (sometimes cringey) walk down memory lane.

02/26/2019 By Staff

Trend Report

10 Faux Fur Jackets for Chilly Weather

Temperature drop? No problem—fashion blogger Heather Saba's keeping us warm and toasty with these faux fur picks.

01/11/2019 By Heather Saba

Trend Report

2019's Color of the Year Is Living Coral—Here's How to Wear It

Fashion blogger Heather Saba shows us exactly how to incorporate it into our home and wardrobe.

12/31/2018 By Heather Saba

Fashion

Winter Fashion 2018: City Chic

Trendsetting fashion on the Art Ovation Hotel rooftop.

11/29/2018 Photography by Mark Farmwald Styled by Lesley Webber

Shop Talk

Seven Fabulous Outfits for Thanksgiving Dinner

No matter your holiday dress code, fashion blogger Heather Saba's got an outfit for you—plus, an extra cozy outfit for post-meal snuggles.

11/17/2018 By Heather Saba

Business of Fashion

Fashion Mega-Influencer Blair Eadie Has Made Sarasota Her Second Home

Eadie, who has more than 1.4 million followers on Instagram, just launched her second collection with Nordstrom.

11/08/2018 By Megan McDonald

Meet The Team

Meet Heather Saba, Our New Fashion Blogger

Saba runs the popular blog Chic in Sarasota and is a fount of fashion and beauty knowledge.

10/26/2018 By Megan McDonald

Style

Jewelry Company Launches New Website, Adds New Products to Collection

The Sarasota jewelry company McCarver & Moser recently began carrying designs from Robert Procop Exceptional Jewels.

10/11/2018 By Staff

Retail

New Women's Clothing Store Opening on Main Street

Sara Campbell is opening a new store at 1508 Main St., Sarasota.

10/02/2018 By Staff

Star Power

Crazy Rich Asians Star Victoria Loke Talks Fashion, Beauty and More

The Singaporean actress talks street style, how to get dressed for a big night out, and her 12-step skincare routine.

09/07/2018 By Heather Dunhill

Style

Salon Training Academy Named to 'Salons of the Year' List

Sarasota's Fashion Focus Hair Academy was recently recognized by Salon Today magazine and the North American Hairstyling Awards.

08/09/2018 By Staff

What to Wear When You're Expecting

Sneak Peek: HATCH's Spring 2018 Maternity Collection

We sit down with Ariane Goldman to discuss her simple, stylish line.

05/25/2018 By Heather Dunhill