Shop for a cause

Fashion Show Will Raise Money for Nonprofit That Helps Moms in Need

A group of local businesses is coming together to benefit Mothers Helping Mothers.

06/03/2021 By Emma Lichtenstein

Revered Lake Forest Boutique Debuts Spring Line to Benefit Selby Gardens and Mote Marine Lab

Ellen Stirling brings a highly sought-after European designer to the Hyatt Regency March 1–3.

02/18/2021

Glamour Shot

Sarasota's Bustling Events Scene Has Evaporated. Where Does That Leave High-End Retailers?

Rahelia Durrani, who opened her downtown boutique in April, had no idea the toll the pandemic would take on her business.

09/11/2020 By Allison Forsyth

Special delivery

Bradenton Styling Service Delivers Trendy Clothing to Women Around the Country

Jackie is a boutique clothing subscription service that prides itself on making women feel like a million bucks.

09/03/2020 By Allison Forsyth

Behind the Scenes

Behind the Scenes of Our Salvador Dalí-Inspired Fashion Shoot

Our February 2020 fashion feature was inspired by Salvador Dalí's nature and butterfly paintings.

02/05/2020 By Staff

Avant Garden

Salvador Dalí-Inspired Style Blooms at Selby Gardens

The Salvador Dalí: Gardens of the Mind exhibit inspired us to use the surrealist artist’s nature and butterfly paintings in fashion-forward style.

02/03/2020 Photography by Mark Farmwald

Make it sew

What's in Her Bag: Canned Ham Vintage's Cheri McNulty

One tote's contents reveal the busy days and secret escapes of a vintage revivalist.

10/29/2019 By Sarafina Murphy-Gibson

Openings

Greiner's Fine Men's Clothing Opens on Palm Avenue

The high-end clothing store also operates locations in Tampa and Beverly Hills.

10/11/2019 By Staff

Mobile Menswear

New Men's Suit Truck Brings Custom Couture to Your Doorstep

Donald Carlson's new fashion truck Tweeds provides bespoke suits and shirts for the sophisticated gentleman.

09/17/2019 By Sarafina Murphy-Gibson

Sneakers for the stars

Welcome to the World of Luxury Sneakers and Street Style

Street style pioneer Andre Ljustina fills us in on the "shoe game."

07/22/2019 By Hanna Powers

Dream on

Dream Weaver Collection Celebrates 30 Years on St. Armands Circle This September

Store owner Joan Morgan shares the secrets of her success.

07/19/2019 By Hanna Powers

Sea You Soon

Mix-and-Match Bikini Store Is Coming to The Mall at University Town Center

The local brand Blend Bikinis offers tops and bottoms for all tastes.

07/12/2019 By Hanna Powers

BUSINESS OF FASHION

Fashion Mega-Influencer Blair Eadie Has Made Sarasota Her Second Home

Eadie, who has more than 1 million followers on Instagram and just launched a collection with Nordstrom, shares the secrets to her success, the trends she’s most looking forward to for spring, and why she loves Sarasota.

03/14/2019 By Megan McDonald

Spring Things

The Sarasota School of Architecture Meets Classic Fashion in J. McLaughlin's Spring Catalog

J. McLaughlin's new collection was shot at local Sarasota School of Architecture residences.

03/11/2019 By Mana Gale

Street Style

Sarasota Street Style: Cool Things We Saw People Wearing

The most inspiring looks our fashion blogger has seen around town.

02/26/2019 By Heather Saba

Through the Years

Big Hair, Neon and More: 40 Years of Fashion

Let's take a (sometimes cringey) walk down memory lane.

02/26/2019 By Staff

Trend Report

10 Faux Fur Jackets for Chilly Weather

Temperature drop? No problem—fashion blogger Heather Saba's keeping us warm and toasty with these faux fur picks.

01/11/2019 By Heather Saba

Trend Report

2019's Color of the Year Is Living Coral—Here's How to Wear It

Fashion blogger Heather Saba shows us exactly how to incorporate it into our home and wardrobe.

12/31/2018 By Heather Saba

Fashion

Winter Fashion 2018: City Chic

Trendsetting fashion on the Art Ovation Hotel rooftop.

11/29/2018 Photography by Mark Farmwald Styled by Lesley Webber

Shop Talk

Seven Fabulous Outfits for Thanksgiving Dinner

No matter your holiday dress code, fashion blogger Heather Saba's got an outfit for you—plus, an extra cozy outfit for post-meal snuggles.

11/17/2018 By Heather Saba