Jane Bennett, Karin Silver and Pearl DeBrular recently teamed to launch Beyond the Bluprint, a new company that provides strategies for new development. The three founders have experience selling, branding and marketing condo, single-family and mixed-use projects. They created Beyond the Bluprint to assist builders and developers with all facets of a new project, from blueprint to closeout. Bennett was a founding owner for over 20 years of Be Creative, a U.S. and U.K. advertising, marketing, web, digital and social activation studio, and she specializes solely in branding and marketing strategies for new developments. Silver, meanwhile, has experience in operational sales and marketing with various prominent residential builder developers. DeBrular’s expertise lies in sales and project management strategies.