Siren Song

How to Wear the Mermaidcore Trend

This trend is big on aquamarine metallics, iridescent pearls, white crochet and shells, shells, shells. Here’s how to get the splashy look.

09/01/2024 By Elizabeth Djinis

Throwback

Photos: 125 Years of Sarasota Swimsuits

Oh, how times have changed! As we enter the dog days of summer, let's take a look back at a century of Sarasota swimwear.

07/05/2024 By Megan McDonald

Beach Battle

In 1990, Sarasota Waged War on Thongs, Leading to Outrage, Protests and National Media Attention

Three decades ago, the city was divided in two by a narrow wedge issue: bare bottoms on beaches.

09/29/2023 By Kim Doleatto

Surf's Up

The Best Rash Guards for a Day at the Beach

Heading to one of our amazing beaches? Get extra protection from the sun's rays with these stylish rash guards.

07/29/2022 By Allison Forsyth

Environmental Entrepreneurs

Two New Local Businesses Are Giving Waste a Second Life

Sustainability comes first for Sip n Wick and Siesta Key Bikinis.

06/01/2021 By Emma Moneuse

👜👜👜👜👜

What's in Her Bag: Pure Barre Owner Lindsay Peirce

Peirce owns two Pure Barre studios and co-owns the swim brand Kay & Elle. She gave us a peek inside her bag so we could see what this girl boss can't live without.

08/16/2019 By Hanna Powers

Sea You Soon

Mix-and-Match Bikini Store Is Coming to The Mall at University Town Center

The local brand Blend Bikinis offers tops and bottoms for all tastes.

07/12/2019 By Hanna Powers

Make a Splash

Phylyda is Redefining Swimwear for All Sizes. For Real.

Lydia Maurer has a dream résumé that includes YSL, Givenchy and Paco Rabanne. Now she takes on all shapes and sizes with her new swimwear line.

08/19/2016 By Heather Dunhill

Bathing Beauties

Bradenton Native Launches Kay & Elle, a New Swimwear Line

Just in time for summer, Bradenton native Lindsay Lancaster and her business partner, Kady Decker, have launched Kay & Elle, a new swimwear line made in the U.S.

06/22/2016 By Felicity Warner