Throwback

Photos: 125 Years of Sarasota Swimsuits

Oh, how times have changed! As we enter the dog days of summer, let's take a look back at a century of Sarasota swimwear.

07/05/2024 By Megan McDonald

Beach Battle

In 1990, Sarasota Waged War on Thongs, Leading to Outrage, Protests and National Media Attention

Three decades ago, the city was divided in two by a narrow wedge issue: bare bottoms on beaches.

09/29/2023 By Kim Doleatto

Surf's Up

The Best Rash Guards for a Day at the Beach

Heading to one of our amazing beaches? Get extra protection from the sun's rays with these stylish rash guards.

07/29/2022 By Allison Forsyth

Environmental Entrepreneurs

Two New Local Businesses Are Giving Waste a Second Life

Sustainability comes first for Sip n Wick and Siesta Key Bikinis.

06/01/2021 By Emma Moneuse

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What's in Her Bag: Pure Barre Owner Lindsay Peirce

Peirce owns two Pure Barre studios and co-owns the swim brand Kay & Elle. She gave us a peek inside her bag so we could see what this girl boss can't live without.

08/16/2019 By Hanna Powers

Sea You Soon

Mix-and-Match Bikini Store Is Coming to The Mall at University Town Center

The local brand Blend Bikinis offers tops and bottoms for all tastes.

07/12/2019 By Hanna Powers

Make a Splash

Phylyda is Redefining Swimwear for All Sizes. For Real.

Lydia Maurer has a dream résumé that includes YSL, Givenchy and Paco Rabanne. Now she takes on all shapes and sizes with her new swimwear line.

08/19/2016 By Heather Dunhill

Bathing Beauties

Bradenton Native Launches Kay & Elle, a New Swimwear Line

Just in time for summer, Bradenton native Lindsay Lancaster and her business partner, Kady Decker, have launched Kay & Elle, a new swimwear line made in the U.S.

06/22/2016 By Felicity Warner

Article

Splashy Swimwear That's Perfect for Sarasota Beaches

Make a splash on Sarasota beaches in this sensational swimwear.

12/01/2015 By Sarasota Magazine

Article

Get to Know Banana Moon Swimwear Creative Director Justine Flachaire

Get to know Banana Moon creative director and designer Justine Flachaire. The company just opened its first U.S. location in Sarasota.

09/28/2015 By Heather Dunhill

Article

SF-Based Tart Collection Clothing Makes a Splash in Sarasota

The beachy clothing--a hit with celebs--is available at downtown Sarasota's L. Boutique.

03/30/2015 By Carol Tisch

Article

Spring Break Style: Fresh New Fashion

Fresh new spring fashions for a Lido Beach getaway.

03/30/2015 By Mark Farmwald

Article

Found: The Perfect Bikinis for Your Active Lifestyle

Tatyana Sharoubim finds the perfect summer bikinis from Lo Swim, a swimwear company with a strong Sarasota connection.

07/11/2014 By Tatyana Sharoubim

Article

Get into the Swim of Things with Tommy Bahama

Tips on choosing the right swimsuit to fit your needs from Tommy Bahama fit specialist Lissette Marquez.

03/24/2014 By Heather Dunhill

Article

Lo Swim Makes a Splash

Fashion I.Q. blogger Heather Dunhill gets the scoop on LO Swim, the brainchild of two former Sarasota competitve swimmers.

01/24/2014 By Heather Dunhill

Article

The Hottest Swimwear for Summer

Picture-perfect beachwear in a wish-you-were-here fishing village.

07/01/2013 Photography by Mark Farmwald