Beach Battle

In 1990, Sarasota Waged War on Thongs, Leading to Outrage, Protests and National Media Attention

Three decades ago, the city was divided in two by a narrow wedge issue: bare bottoms on beaches.

09/29/2023 By Kim Doleatto

Surf's Up

The Best Rash Guards for a Day at the Beach

Heading to one of our amazing beaches? Get extra protection from the sun's rays with these stylish rash guards.

07/29/2022 By Allison Forsyth

Environmental Entrepreneurs

Two New Local Businesses Are Giving Waste a Second Life

Sustainability comes first for Sip n Wick and Siesta Key Bikinis.

06/01/2021 By Emma Moneuse

👜👜👜👜👜

What's in Her Bag: Pure Barre Owner Lindsay Peirce

Peirce owns two Pure Barre studios and co-owns the swim brand Kay & Elle. She gave us a peek inside her bag so we could see what this girl boss can't live without.

08/16/2019 By Hanna Powers

Sea You Soon

Mix-and-Match Bikini Store Is Coming to The Mall at University Town Center

The local brand Blend Bikinis offers tops and bottoms for all tastes.

07/12/2019 By Hanna Powers

Make a Splash

Phylyda is Redefining Swimwear for All Sizes. For Real.

Lydia Maurer has a dream résumé that includes YSL, Givenchy and Paco Rabanne. Now she takes on all shapes and sizes with her new swimwear line.

08/19/2016 By Heather Dunhill

Bathing Beauties

Bradenton Native Launches Kay & Elle, a New Swimwear Line

Just in time for summer, Bradenton native Lindsay Lancaster and her business partner, Kady Decker, have launched Kay & Elle, a new swimwear line made in the U.S.

06/22/2016 By Felicity Warner