Visit Florida president and chief executive officer Ken Lawson will speak in Sarasota as part of Visit Sarasota County's National Travel & Tourism Week Luncheon & Awards from 11:30 a.m. to 1 p.m. on Thursday, May 11, at the Hyatt Regency Sarasota, 1000 Boulevard of the Arts, Sarasota. Lawson leads Florida's official destination marketing organization in partnership with its board of directors and the statewide tourism industry.