Set to run through Nov. 22, the integrated campaign aims to inspire Florida pride among residents while introducing them to unique experiences available in-state.
Visitors can find information about environmentally friendly attractions, activities, dining, transportation, lodging and how to practice "voluntourism" while in Florida.
Visit Florida president and chief executive officer Ken Lawson will speak in Sarasota as part of Visit Sarasota County's National Travel & Tourism Week Luncheon & Awards on Thursday, May 11.
To help victims and their families in the aftermath of the Pulse nightclub shooting in Orlando, Florida’s hospitality industry is hosting a statewide community event on Thursday, June 30.