Premier Sotheby’s International Realty recently hired Jackie Rafferty as the brokerage's new public relations and communications manager and Shelley Whiteside as its new regional marketing manager for the Sarasota, Tampa and Saint Petersburg market. Rafferty will oversee the communications department and will be responsible for corporate communications, media relations, press releases and content writing. Whiteside will oversee the development and execution of regional marketing plans, media buying and corporate training.