Innovator: Mark Dickson

Mark Dickson, founder and CEO of, shares how he's changing the real estate game.

By Chelsey Lucas October 29, 2015

By Chelsey Lucas

Photography by Salvatore Brancifort

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Mark Dickson, 32, founder and CEO of, has taken his background in commercial real estate brokerage and partnered with Sarasota entrepreneur Rich Swier Jr. to develop, a company that uses property and consumer data to help real estate professionals target potential clients looking to sell their homes.

Using 500 different pieces of information, such as the length of time the house has been owned, credit score, or even the age of the youngest child, has developed an algorithm to predict the likelihood of a home selling within the next 12 months in a given 2,000-property territory. So rather than spending the resources to form relationships with every homeowner in the territory, a realtor can hyper-focus on the 20 percent of homeowners most likely to sell. “It’s easier for a realtor to focus on 300 people rather than 2,000,” Dickson says, who adds that has a 70 percent success rate in identifying which of those targeted homes will sell.

The team also helps realtors create a marketing plan through call targeting, email marketing, direct mail, social media and online ad targeting.

Territories are licensed to real estate agents for a fee ranging from $150 to $500 a month; the marketing fee ranges from $150 to $400 a month.

What started in Dickson’s Lakewood Ranch garage three years ago is in 38 states, employs 30 people and continues to add approximately four regional directors every month with plans to triple its size by the end of 2016. “Our goal is to completely saturate all of the major U.S. markets over the next year,” Dickson says. ■

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