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While pastels will never fade from the beach fashion scene, designers are gravitating toward a bold, warm palette and clean, sophisticated silhouette. Vivid citrus and spice hues recalling Gulf Coast sunsets resonate in clothes, gemstones and home décor. The new beach chic is at once effortlessly glamorous and relaxed and often playfully retro, too—in perfect keeping with the Sarasota lifestyle.

Haute couture hit the tropics when hip London-based fashion designer Matthew Williamson applied his panache for bold prints to a new line for British wallpaper and fabric superstar Osborne & Little. Inspired by an island paradise, the Jungle Beat sofa fabric (above, price on request) can be ordered through Sally Trout Interior Design, 75 Cocoanut Ave., (941) 953-4418.

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Milliner Satya Twena raises the bar on style and skin protection with celeb-endorsed sun hats that are foldable, waterproof and certified UPF 50+. They even come with a hidden wallet in the crown for travel (from $135). satyatwena.com

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Tony island fashion is epitomized by the Bahama Bliss resort swimwear collection with relaxed retro style of the pearl pleated bandeau bikini top ($82) and high-waist bottom ($68) in a warm citrus hue. Tommy Bahama, 371 St. Armands Circle, (941) 388-2446 and The Mall at University Town Center.

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Nicole Miller’s resort 2015 jungle prints are inspired by a 1960s Hawaiian shirt she found on Ebay. Her take is contemporary, sporty, a bit daring and available at Dillard’s, 200 University Town Center, (941) 527-4878.

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A dazzling new Pomellato shop within the jewelry department at Saks focuses on fashion-forward contemporary designs with cabochon gemstones in sun-drenched colors like the 9K rose gold Cabochon ring with synthetic pink sapphire ($1,050). Saks Fifth Avenue, The Mall at University Town Center, 120 University Town Center Drive, (941) 364-5300.

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A new hit on St. Armands Circle, Charleston Shoe combines fashion and comfort in adorable prints and resort-hot colors. Styles like Logan and Harbor ($135) are designed to be worn from sightseeing to cocktails. Charleston Shoe Company, 472 John Ringling Blvd., (941) 702-5609.

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Designed by Finn Juhl in 1940, the sculptural Pelican Chair is just one of the classic mid-century modern pieces made in Denmark by Onecollection that elevate coastal decorating to a sophisticated art form. Starting at $6,500. Soft Square | Calligaris, 1506 Fruitville Road, (941) 554-4068.

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This article appears in the December 2014 issue of Sarasota Magazine. Click here to subscribe. >>