To Dye For

The Tie-Dye Trend Isn't Going Anywhere

Trend forecasters say its popularity is a throwback to our childhoods—a source of comfort in tough times.

By Megan McDonald January 15, 2021 Published in the January-February 2021 issue of Sarasota Magazine

Trend forecasters say the tie-dye craze will stick around in 2021, and that its popularity is because it’s a throwback to our childhoods—a source of comfort in these tough times. Here are four pieces we love.

Fancy Frock

Ulla Johnson’s Siya dress (above) is the perfect post-pandemic party piece—the tie-dye kaleidoscope printed silk chiffon is adorned with delicate lurex stripe detailing, a tiered skirt and statement sleeves. Wear with boots during the cooler months or sandals during the summer. $595, Lotus, 1451 Main St., Sarasota,

Dye One On

Up your athleisure ante with the Natasha tie-dye sweatshirt from Generation Love. The black-and-white pattern makes it super versatile; the puffed sleeves and cuffed hems add a pop of personality; and the super-soft French terry fleece makes it feel like pajamas. Win, win, win. $168, Influence Style, 474 John Ringling Blvd., Sarasota,


Sweat It Out

No modern wardrobe is complete without a pair of great sweatpants, and this purple fleece pair is chic and comfortable. A drawstring waist makes it easy to slip in and out of; elasticized ankles give it shape. $80, T.Georgiano’s, 1409-B First St., Sarasota,

Whoa, Nellie

Not ready to commit to a full tie-dye ensemble? Dip your toes—literally—into the Nellie tie-dye clogs by Charlotte Stone. As comfortable as they are trendy, the print is inspired by designer Stone’s vintage T-shirt collection. The tassel adds a fun detail. $234,


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