Sarasota’s loyal customer base has already given a warm welcome to furniture brand Birch Lane’s new retail outpost at University Town Center. Now, they’re about to be rewarded for their efforts—with the store’s biggest and best sale of the year.

Yes, it’s true: from May 4 to May 6, Birch Lane customers can get up to 70% off in-store and online on the Wayfair furniture brand’s classic styles. Their best sellers will be on sale. As the specialty retailer’s biggest sale of the year, it’s time for avid customers to take advantage. Discounts this deep will be available for three days only.

The sale is also the perfect excuse to visit the brand’s 8,000-square-foot new store, which opened on the first floor of UTC near Macy’s in February. It is one of the first physical Birch Lane locations in Florida and in the country—Wayfair debuted additional Birch Lane stores in Tampa and Boca Raton around the same time. While the largely online retailer remained exclusively online for many years, customers now finally have the chance to touch and feel the luxurious fabrics and timeless silhouettes of Birch Lane’s furniture in person.

The in-store experience also comes with some special perks for Sarasotans who haven’t yet stopped in. Aside from the sheer joy of being able to actually see your new outdoor table set or desk mirror before purchase, customers will also benefit from Birch Lane’s experienced in-store staff. Personnel are on hand to offer you free design services from the smallest refresh to the biggest overhaul. Better yet, the store gets reworked frequently to go with the varying seasons, giving you a little inspiration when you’re feeling in the furniture doldrums. (We’ve all been there—and we all need a little push.) If you decide to make a major purchase and can’t take it home with you directly, don’t worry. Birch Lane will give you fast and free shipping.

One thing is for sure: other furniture retailers just can’t offer you the kind of style versatility that Birch Lane can. What sets the Wayfair specialty brand apart is its dedication to high-quality craftsmanship for less with a diversity of trademark styles. The brand’s ethos can be summed up with this line: “we believe trends come and go—but style should stand the test of time.” A Birch Lane customer is one whose home combines a little bit of every fashion era. They’re interested in the whole picture and not adhering to one particular aesthetic.

There really is no typical Birch Lane home. Whether you’re looking for the modern farmhouse touch or French contemporary, whether your living room is all neutral or super maximalist, there’s something for everyone at Birch Lane.

Maybe the moment has arrived to surprise yourself and experiment with a style you’d never expect. Why hesitate to take part in Birch Lane’s limited time sales event and enjoy up-to-70% discounts? Now is the time to take your home to the next level.