Seriously, I love the summer for so many reasons, but it’s almost impossible to look good when you’re sticky, sweaty and frizzy. However, there may be an answer for your hair that you never even knew you needed…until now.

Let’s talk about smoothing treatments.

First, let me start by saying yes, there is a difference between a keratin treatment and Brazilian Blowout. Brazilian Blowout is a line of treatments and products designed to smooth and repair hair while maintaining body. A Brazilian Blowout treatment uses amino acids to achieve smooth, shiny hair.  During a keratin treatment, keratin (the material hair is naturally composed of) is infused into the hair with heat. Many professional salon brands make keratin treatment products.

So, who is a keratin treatment or Brazilian Blowout for?

1. Anyone with frizz.
The No. 1 reason people get either of these treatments is to smooth their hair. One thing you may not know, however, is that there are specific types of treatments for different textures of hair. If you have fine, frizzy hair, you may not need the same treatment as someone with thick, frizzy hair. A great stylist will be able to customize your treatment to your specific texture.

2. Low-maintenance girls.
So maybe your hair texture is pretty manageable with a little blow drying, but you’d rather relax and have that extra cup of coffee. Well, some extra time in your stylist’s chair every few months may be able to save you a lot of time every morning. With the right products, a smoothing treatment can turn a 20 - 30 minute blow dry into a quick tousle on your way out the door.

3. Ladies with super thick hair.
A huge benefit of a Keratin treatment is reduced drying time. Do you skip your arm workout at the gym because you blow dried your hair that morning? Well, now imagine cutting your drying time in half. You may need to throw in an extra workout or two, but isn’t that better than sweating in your bathroom under high heat after you just showered?

4. Someone with chemical damage from highlighting or coloring.
This is one that I think most people aren’t aware of. If done properly, the damage that bleach and other chemicals can do to the health of your hair can be repaired with a smoothing treatment. Brazilian Blowout and keratin treatments fill in and seal the cuticle, essentially undoing damage caused by overprocessing. I know a lot of people have concerns that a smoothing treatment will damage their hair, especially since the process requires the application of heat, but the reality is, if done properly this service will actually improve the health of your hair.

So, who are smoothing treatments really for? In this Florida humidity, the answer is just about everyone!

Ashley Guttridge
Owner
Fresh Salon & Spa
941.906.7709 
Fresh Salon Sarasota Website