Tervis Acquired by JV2 Innovative Products
Image: Courtesy Photo
Tervis, the Venice-based drinkware company founded in 1946, announced to team members that JV2 Innovative Products has purchased the company with a majority investment.
Rogan Donelly, a member of the family that founded Tervis, will remain a minority owner. Hosana Fieber, Tervis' current CEO, will move on from the company after assisting with the ownership transition.
In February 2024, Fieber told us that "future goals are to continue to grow the brand and the top line of revenue and continue that legacy of quality products.
"We’re really focused on coming out with new products for the next couple of years," she added at the time. "That’s going to create that growth.”
In September 2024, Tervis filed Chapter 11 bankruptcy. Earlier this year, the company announced that it had exited bankruptcy with litigation dismissed and debt resolved. In May, it fully moved out of its nearly 120,000-square-foot Venice campus nearly five years after it was first listed for sale. The company moved its operations to South Sarasota County in the 1950s; the Venice address served as its headquarters beginning in 2005.
JV2 Innovative Products—a Delaware-based domestic LLC that officially formed on June 4, 2025—plans to keep the company name and current stakeholders. The new ownership group says it plans to invest in a larger sales force with a renewed emphasis on product development, and will announce a new chief revenue officer in the coming weeks.
