The American Marketing Association Tampa Bay will host a Sarasota-Manatee event titled "Developing an Effective Content Strategy to Grow Your Business" on Wednesday, March 18, at 6 p.m. at Stonewood Grill and Tavern on University Parkway. The session will focus on what to know before developing a content strategy, the importance of storytelling and how to develop an effective content calendar. The featured speaker will be Tiffany McEachern, a marketing consultant at Tech Data Corporation, who has worked in the marketing departments of several Fortune 500 companies. McEachern holds an MBA from the University of Tampa and a BS in marketing and business management from Florida State University. For more information or to register, click here.