Goodwill Manasota Recognized for High Market Penetration

Goodwill Manasota was presented with three awards at the recent Goodwill Industries International Conference.

Research by staff August 17, 2016

2016 08 goodwill gii awards sdkste

From left to right: Goodwill Manasota team members Alexa Olivas, Dawn Tate, Bob Rosinsky, Donn Githens and Daniel Hancock

Goodwill Manasota was presented with the “Market Leadership By Share of Used Goods,” “Market Leadership By Donations” and “Operational Excellence” awards at the recent Goodwill Industries International Conference. The agency has one of the highest market penetration scores among Goodwill agencies of a similar size. Market penetration is determined by the number of people who shop at and donate to a particular Goodwill region, divided by the size of the relevant market population.

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