Social Media

By Beau Denton Photography by Camille Pyatte October 31, 2011

Amanda EyerAmanda Eyer of Sarasota-based Internet marketing firm atLarge, Inc. is a fan of Facebook’s latest innovation—sponsored stories—as yet another way to create buzz. Basically, Facebook is allowing businesses to turn their fans’ activities into paid advertisements for a fee. Here’s how it works: If someone “checks in” at a local restaurant, that activity shows up as a newsfeed story, which is then quickly buried by more recent posts. But if that restaurant pays to turn a percentage of check-ins into advertisements, the story also will appear as an advertisement visible to that fan’s friends. Or, after a certain number of your friends “like” a local business, you may soon see that activity in an ad: “Angelina Jolie and 13 other friends like Biz(941).” “It’s the concept of earned and paid media working together, combining traditional advertising with organic user interactions,” says Eyer.

Filed under
Show Comments