The Numbers Behind The Noise
Sarasota-Bradenton's rank in the country as a radio market, based on population: 77
Total number of stations received in Sarasota and Manatee counties: 37
Number of FM radio stations: 26; AM radio stations, 10; AM/FM, 1
Number owned by media giant Clear Channel: 17, or 46 percent.
Number of locally owned stations: 3. WGUL-AM/FM and WLSF-AM, both owned by the Gul AM & FM Group, broadcasts from Washington Boulevard in downtown Sarasota. And WIBQ 1220 AM broadcasts from Main Street.
Station with the highest listenership for the Sarasota-Bradenton market: WDDV-FM with a 6.8 market share. (Share was 9.3 in fall 2002 and 9.7 in spring 2003)
Number of public and community radio stations received here: Three. WMNF, WUSF and WGCU.
Number of years WMNF-FM community radio has operated: 25.
Number of listener-supporters who financially support WMNF-FM, a nonprofit organization: 8,000.
Number of weekly listeners to WUSF-FM, the public radio station for west central Florida: 278,800.
Percentage of WUSF listeners who live in the Sarasota-Manatee area: 27
Percentage of WUSF members (donors) who live around the Sarasota-Manatee area: 30
Amount raised during the most recent (spring 2004) membership campaign: $263,000
WUSF's rank in the state of Florida for public radio listenership: 1
Percentage of WUSF's listeners who are women: 52%.
Sources: arbitron
http://www.nab.org
WUSF 89.7