The Numbers Behind The Noise

By Hannah Wallace May 31, 2004

Sarasota-Bradenton's rank in the country as a radio market, based on population: 77

Total number of stations received in Sarasota and Manatee counties: 37

Number of FM radio stations: 26; AM radio stations, 10; AM/FM, 1

Number owned by media giant Clear Channel: 17, or 46 percent.

Number of locally owned stations: 3. WGUL-AM/FM and WLSF-AM, both owned by the Gul AM & FM Group, broadcasts from Washington Boulevard in downtown Sarasota. And WIBQ 1220 AM broadcasts from Main Street.

Station with the highest listenership for the Sarasota-Bradenton market: WDDV-FM with a 6.8 market share. (Share was 9.3 in fall 2002 and 9.7 in spring 2003)

Number of public and community radio stations received here: Three. WMNF, WUSF and WGCU.

Number of years WMNF-FM community radio has operated: 25.

Number of listener-supporters who financially support WMNF-FM, a nonprofit organization: 8,000.

Number of weekly listeners to WUSF-FM, the public radio station for west central Florida: 278,800.

Percentage of WUSF listeners who live in the Sarasota-Manatee area: 27

Percentage of WUSF members (donors) who live around the Sarasota-Manatee area: 30

Amount raised during the most recent (spring 2004) membership campaign: $263,000

WUSF's rank in the state of Florida for public radio listenership: 1

Percentage of WUSF's listeners who are women: 52%.

Sources: arbitron

WUSF 89.7

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