Retail

New Pet Store Opens Saturday

The pet supplies, accessories and grooming store Pet Supermarket is opening a new store at 3476 Clark Road, Sarasota.

02/15/2019 By Staff

Romantic Vows

While Some Entrepreneurs Struggle to Find Their Niche, Elizabeth Turk Just Followed Her Heart

'Love can come at any age,' she says. 'Never give up on love.'

02/13/2019 By Pam Daniel

Retail

Valentine's Day Spending Predicted to Reach $20.7 Billion

Just 51 percent of Americans plan to celebrate Valentine's Day this year, down from 55 percent last year and a high of 63 percent in 2009.

02/12/2019 By Staff

Shop Talk

Trend Report: Designer Tourist Sandals

Heather Saba takes a deep dive into a slightly peculiar new trend.

02/11/2019 By Heather Saba

Style Watch

What to Wear to: The Van Wezel Foundation Gala

Seal's performing at this year's soiree—Heather Saba's rounding up outfits that will take you through dinner, the concert, the after-party and beyond.

02/01/2019 By Heather Saba

Weddings

Sarasota Ranked No. 1 Affordable Honeymoon Destination

Our city beat out destinations like Vail, San Luis Obispo and Scottsdale.

01/31/2019 By Staff

Beauty 101

How to Create a 'No Makeup' Makeup Look

Heather Saba's showing us how to look perfectly natural—yet totally put together.

01/25/2019 By Heather Saba

Ready for Love

Four Little Luxuries to Splurge on This Valentine's Day

Try these four fab finds for romance.

01/24/2019 By Megan McDonald

Shop Talk

Trend Report: All Things Neon

Neon is having a moment. Fashion blogger Heather Saba investigates the origin of the trend and shares 15 neon pieces to add to your closet right now.

01/18/2019 By Heather Saba

Trend Report

10 Faux Fur Jackets for Chilly Weather

Temperature drop? No problem—fashion blogger Heather Saba's keeping us warm and toasty with these faux fur picks.

01/11/2019 By Heather Saba

Technology

Three Social Media Hotshots Find Their Niche—and Their Audiences

How did fashion star Blair Eadie, comic Tiffany Jenkins and guitar man Sean Daniel become such social media powers?

01/10/2019 By Staff

Wellness

Couple Opening Second Day Spa Franchise

Richard and Karen Medford plan to open a second Sirius Day Spa location this spring.

01/09/2019 By Staff

Get Organized

13 Stylish Ways to Organize Your Beauty Products and Accessories

Doing a little New Year's organizing? Our fashion blogger Heather Saba has tracked down some fashionable ways to reach your goals.

01/04/2019 By Heather Saba

Get Real

Ringling College’s Fashion Photography Exhibit Challenges the Industry’s Notions of Beauty

Don’t expect the usual glamorous, upscale luxury magazine fashion photos.

01/03/2019 By Kay Kipling

Retail

Florida Consumer Confidence Rises

After four months of declines, consumer confidence among Floridians increased in December.

01/02/2019 By Staff

Neon

15 Neon Pieces to Try Right Now

01/01/2019 By Heather Saba

Trend Report

2019's Color of the Year Is Living Coral—Here's How to Wear It

Fashion blogger Heather Saba shows us exactly how to incorporate it into our home and wardrobe.

12/31/2018 By Heather Saba

New Year, New You

Make 2019 Your Best Year Yet With These Four Fab Finds

Start the new year with four items you'll feel good about buying.

12/26/2018 By Megan McDonald

Chic in Sarasota

2019 Is the Year of the Headband

It's time to embrace your inner Blair Waldorf.

12/21/2018 By Heather Saba

Health

New Wellness Spa Opens

Noemi Pareja recently opened Pura Vie in the Rosemary District.

12/20/2018 By Staff