Sarasota-Based Influencer Blair Eadie Launches New Collab with Lake Pajamas
Sarasota-based influencer Blair Eadie—who's known to her 1.9 million Instagram followers for her colorful, feminine, maximalist style—is launching a new collaboration with Lake Pajamas that will drop on March 22.
The Savannah, Georgia-based brand grew a cult following thanks to its super-soft pima cotton pieces, which include nightgowns, robes, shorts and pants sets, dresses and coverups. Recently, it's also expanded into menswear and loungewear.
In keeping with Eadie's aesthetic, her 16-piece collection for Lake features bright stripes, whimsical patterns, scalloped hems and oversized buttons. She says she was drawn to work with the brand because she's a fan herself.
"After I bought my first pair of Lake’s pajamas, there was no looking back," she says. "We created a 16-piece collection brimming with confidence and femininity, all based on the idea that great personal style never sleeps. I put a lot of thought and care into what I wear—why would that be any different at bedtime?"
In addition to Lake's signature pima cotton, the fabrics in Eadie's collection include cotton poplin and pima terrycloth. While the majority of the collection is pajamas, there are also breezy cover-ups and easy daytime dresses.
This partnership—called Atlantic Pacific x Lake, after Eadie's popular blog—is Eadie's latest in a string of successful collaborations that include five clothing capsules with Nordstrom and an accessory line with Lele Sadoughi.
"I’m so proud of all the design details we’ve woven into every single piece: whimsical buttons, contrast cuffs, considered hemlines. A lot of these pieces are really versatile, too; I wear the tops as separates, the robes as coverups, and so on. There are so many ways people can put their own spin on it and start building their pajama wardrobe.”
Atlantic Pacific x Lake Pajamas will be available on lakepajamas.com on March 22, 2023. For more information, click here.