Hello, Beautiful!

Can These Much-Hyped New Beauty Products Make You Prettier?

Beauty editor Heather Dunhill tests—and tells.

By Heather Dunhill December 27, 2017 Published in the January 2018 issue of Sarasota Magazine

Product group rfopsd

Urban Decay Liquid Aura Illuminating Mix-In Medium, $32

The claim: Add a shot of this opalescent serum to foundation for an instant glow. Iridescent pigments leave skin looking luminous, dewy and youthful. 

The verdict: If you try this, go easy on the “shot of serum.” My face looked like a glowy hologram in event pix that popped up on Facebook.

Dermalogica Daily Superfoliant, $56

The claim: This highly active resurfacer smooths skin and helps fight biochemical and environmental triggers that accelerate skin aging.

The verdict: A next-generation product. The powerful enzymes are deep-cleaning, and the white charcoal pulls out pollutants, leaving behind the softest skin ever.

Vitabrid C¹² FACE Brightening Powder, $60

The claim: A chemistry prof harnessed the power of Vitamin C through biotechnology, allowing this product to penetrate the skin and release the Vitamin C for 12 hours.

The verdict: First, I love the idea of potent Vitamin C continually releasing into my skin. Second, I’m so crazy about the brightening benefits that I just purchased my second bottle.

DermaFlash Facial Exfoliating Device, $189

The claim: Inspired by the costly Dermaplaning available in medical offices, the device gently removes the outermost layer of skin with a sonic-vibration scalpel to reveal a brighter, smoother complexion. 

The verdict: Try this! It sweeps away dull skin cells and peach fuzz, creating a clean slate to absorb serums and potions and a flawless canvas for make-up.

Chantecaille Longest Lash Faux Cils Mascara, $72

The claim: The newest lash peptide technology helps enhance the appearance of natural lash length, thickness and fullness.

The verdict: For 72 bucks, one hopes it delivers. And it does. In less than three weeks I saw a noticeable difference in my lash health and length.

Glossier Wowder, $22

The claim: Wowder will cut shine, blur pores, set make-up, look like skin. It won’t leave a chalky film, cake into fine lines, flatten skin’s texture, and there’s no camera flashback.

The verdict: All true. The best powder I’ve ever used. It’s the perfect density for the optimal matte-not-flat finish. And buy the angelically soft Wowder brush for application.

Ouai Dry Shampoo, $24

The claim: This dry shampoo neutralizes product build-up and oil, leaving hair refreshed with a light, airy scent. No suspicious white spots.

The verdict: It works as promised, even with post-massage-oiled hair. But the intense fragrance is neither light nor airy. You’ve got to like the scent. Big time.

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