Pure Goodness

South Florida's Pura Vida Restaurant Chain Is Coming to University Town Center

The new restaurant will be serving up what it calls 'feel-good' food, starting in early 2024.

By Lauren Jackson August 16, 2023

Pura Vida will open at University Town Center in 2024.

Pura Vida will open at University Town Center in 2024.

University Town Center will welcome a new healthy foods tenant in early 2024. Pura Vida, which is based out of Miami, offers what it calls a "feel-good" menu made from sustainably sourced, fresh ingredients.

A smattering of Pura Vida dishes.

Owners Omer and Jennifer Horev founded the restaurant in 2012 and have since grown it into a chain with 15 Florida locations and several more slated to open in the coming months, including the 2,000-square-foot Sarasota location. The Sarasota restaurant will be located in a space along Cattlemen Road.

The all-day café will offer items like avocado toast, açaí bowls, wraps and sandwiches, as well as an array of baked goods for when you need to indulge. Or stick with a simple smoothie, pressed juice or kombucha while basking in the sun.

For more information, click here.

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