It's a hit

First Watch Rolling Out Alcohol Menu Around the Country

The Manatee County-based chain is planning to bring its drinks menu to half of its 400-plus locations by the end of 2020.

By Cooper Levey-Baker November 11, 2020

Clockwise, from top: First Watch’s Morning Glory, Vodka Kale Tonic, Million Dollar Bloody Mary and Pomegranate Sunrise cocktails.

Earlier this year, First Watch started serving cocktails, sparkling wine and mimosas at eight of its locations in Sarasota and Manatee countiesApparently, the drinks program has been a hit, because the Manatee County-based chain has already brought it to a total of 100 restaurants and is planning to bring it to half of its 400-plus locations around the country by the end of 2020, and to even more in 2021.

"Brunch is an occasion to relax and connect with friends, and cocktails have become synonymous with that experience, so it wasn’t long before our customers began asking for them," said First Watch chief executive officer and president Chris Tomasso, according to a press release.

The restaurant's drinks menu includes Cinnamon Toast Cereal Milk, made with coconut rum, cold brew coffee, coconut milk and agave nectar; the Vodka Kale Tonic, made with vodka and juiced kale, apples, cucumbers and lemons; the Pomegranate Sunrise, made with tequila, pomegranate juice, lime and agave nectar; a Bloody Mary that includes a strip of bacon; and the Morning Glory, made with vodka, orange juice, lemon, turmeric, ginger and agave nectar.

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