Siesta Key, a new reality show from MTV that is being filmed in and around Sarasota, will premiere at 10 p.m. Monday, July 31. The pilot was shot in the area 18 months ago and the series was later picked up by the network. Commercials for the show suggest it will be similar to past MTV programs like Laguna Beach and The Hills. You can see a very short trailer for the show above. Jeanne Corcoran, the director of the Sarasota County Film & Entertainment Office, describes the show's characters as "energetic, attractive young people [who] are enjoying the lifestyle and culture of Siesta Key and Sarasota County."