First 1000 Days Suncoast has launched its "Plant, Grow, Bloom!" campaign to raise awareness  about the initiative and tools available to families, including The Basics free text messaging service and a family resource navigation program to connect families with social, medical, and mental health services. These resources are free to mothers and caregivers, regardless of income, and are available to achieve its mission to improve access and coordination of services for families and babies. Using its 85 regional partner agencies, the initiative will have interactive programming and a social media campaign over the next several months.

To launch the campaign, Siena Kelley, Community Support Specialist and Tina Wilson, Family Navigator, have distributed “grow” kits with herbs to regional home visiting programs, child care centers, and other organizations that serve young families. They are also partnering with various non-profit agencies to do unique programming and events.