The Van Wezel Performing Arts Hall has named Muffy Lavens its new press and public relations director. A New York University graduate, Lavens began her PR career at a boutique agency in the city before moving to the Suncoast for a position with Feld Entertainment. Most recently, she held the role of media relations manager at Southeastern Guide Dogs.  

At the Van Wezel, Lavens will lead the team’s public relations efforts, and she will work closely with press agents, PR managers, and journalists to create stories, promotional materials and marketing assets that will engage audiences and increase exposure for the Van Wezel.