Alyson Genert, senior director of communications at Universal Orlando

Alyson Genert, senior director of communications at Universal Orlando

The Central West Coast Chapter of the Florida Public Relations Association (CWC-FPRA) is hosting  a webinar called “Striking the Balance in a Year of Transformation” on Feb. 17 at noon featuring Universal Orlando Resort’s Alyson Gernert, APR, CPRC. Genert, the senior director of corporate communications at Universal Orlando, will be discussing how her team worked to strike the balance amidst a global shutdown due to the Covid-19 pandemic, including finding new ways to communicate and care for their guests, their employees and themselves.

During her time with Universal Orlando, Genert has been closely involved in sharing the theme park’s evolution with the public, beginning in 2010 with the opening of The Wizarding World of Harry Potter – Hogsmeade. From there, she and her team went on to launch some of the most popular experiences ever created including Transformers The Ride – 3D, Despicable Me Minion Mayhem, The Wizarding World of Harry Potter – Diagon Alley and the resort’s most recent addition: Hagrid’s Magical Creatures Motorbike Adventure. Gernert and her team also handle all communications strategy for the Universal Orlando's annual events including Halloween Horror Nights and the ongoing PR efforts around the resort hotels.

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