United Way Suncoast kicked off its annual “Week of Caring” on Monday, Oct. 5, with a newly refreshed brand. The organization and its creative agency, Chappel Roberts, worked together to create branding that exemplifies how United Way Suncoast unifies its communities.

The nonprofit has been serving the Tampa Bay area for nearly 100 years by addressing access to quality education, removing barriers to financial stability and providing help in a crisis. As the Covid-19 pandemic spread across Florida, United Way Suncoast raised more than $1.8 million within a matter of weeks to meet the needs in the community. Funds were used to address immediate needs like shelter, food, and utilities assistance with 100 percent of that money being distributed back to the community.