Shane Hughes, the creative director at Michael Saunders & Company, was recently named the board president of AdFed Suncoast. Hughes' new initiatives include increasing general membership, attracting new corporate members and sponsors, hosting speaking engagements or programs this fall and fortifying the club's relationship with local schools and colleges. AdFed Suncoast is a nonprofit branch of the American Advertising Federation and is dedicated to advancing the art and business of advertising through professional education, legislative efforts and community service.