Firehouse Subs senior public relations manager Liz Anderson will speak at the next luncheon of the Central West Coast Chapter of the Florida Public Relations Association, which takes place 11:30 a.m.-1 p.m. Wednesday, Jan. 17, at Dattoli Cancer Center, 2803 Fruitville Road, Sarasota. Firehouse recently earned 273 million impressions and $1.7 million in advertising equivalency value through blogger events. In 2015, Anderson was responsible for a national story that earned 1.7 billion media impressions and raised the company's media value from $9.3 to more than $21 million. Tickets are $25-$35.