The homebuilder Ashton Woods recently hired Nicole Reeder Russell as its Southwest Florida general sales manager. Russell will manage the company's sales teams for a total of seven residential communities in Naples and Sarasota. She has more than 25 years of sales and marketing experience, including more than 10 years in the new home construction and real estate industry. Before joining Ashton Woods, Russell was area sales manager for Lennar Homes in Columbia, Maryland.