Fashion Navigator

Photography by Matt McCourtney June 1, 2011

LeeAnne Swor spent 10 years in the fashion trenches with her Atlanta store, L’Asia, so she could immediately see the opportunity for her brand of laid-back elegance in Sarasota. “I came to visit my brother in 2003 for Thanksgiving but hadn’t packed for 85-degree weather—so I went to the mall,” she recalls. What she discovered led to L. Boutique, and a wardobing system that defines cosmopolitan Sarasota style.

“The stores were geared to November up North. Everything was too fall: tweed, sweaters—and there wasn’t enough color. Plus, I had a misconception that this was a sleepy little retirement beach town. When I saw how sophisticated and fashion-savvy people were, I knew I could carve a niche for women who wanted to look great and be comfortable at the same time. In just four days I got a store, a house, an employee and a babysitter,” she says with a laugh.

L. Boutique, 556 Pineapple Ave., Sarasota (941) 906-1350


Get Leeanne’s Look 

Simple elegance and easy dressing are L. Boutique signatures. “I am a single mom and I work, so I’m usually in a hurry getting dressed. That’s why comfort and great fabrics are so important to me. Cashmere works for me year-round. Even if I’m in jeans and a T-shirt, I want the T-shirt to be the best soft cotton I can find,” Swor says. 

Can’t live without “My Magaschoni cashmere ruffle wraps. It always gets chilly in the A/C or by the beach, so I wear them to the movies, restaurants, over T-shirts by day and dresses by night. I love color, even if it’s just a wrap, handbag or necklace to pop some fun!”

What this town needs “First, Sarasota needs more eligible single men. Then maybe a swanky piano bar where you can go on a date, have a glass of wine and slow dance. Does anyone slow dance anymore?”

Filed under
Show Comments