Article

The List

By Hannah Wallace May 31, 2004

TOP AREA AD, MARKETING AND PR FIRMS

Ranked by capitalized billings*

1.

Clarke Advertising & Public Relations

2710 333 N. Orange Ave.

Sarasota, FL 34236

(941) 365-2710

Fax: (941) 366-4940

www.clarkeadvertising.com

Number of full-time, local employees: 32

Number of clients: 10 retainer, 18 project

2002 capitalized billings: $19 million

2003 capitalized billings: $20.6 million

Notable accounts: ClosetMaid, Debartolo

Top local executive: Bill Pierson, president

2.

SMITH

1133 Fourth St.

Sarasota, FL 34236

(941) 955-7094

www.smithadv.com

Number of full-time, local employees: 5

Number of clients: 7

2002 capitalized billings: $2.5 million

2003 capitalized billings: $4.3 million

Notable accounts: The Concession Golf Club and Residences, Meridian at The Oaks Preserve, Sarasota-Bradenton International Airport

Top local executive: Michelle Young, vice president

3.

Grapevine Communications International Inc.

7680 Matoaka Road

Sarasota, FL 34243

(941) 351-0024

Fax: (941) 351-0034

www.grapeinc.com

Number of full-time, local employees: 12

Number of clients: 60, 42 highly active

2002 capitalized billings: $2.865 million

2003 capitalized billings: $3.88 million

Notable accounts: Casto Southeast, Body & Spirit Luxury Day Spa,

Big Brothers/Big Sisters, Broadway Promenade, Decorating Resources, Dooley & Mack Constructors

Top local executive: Angela Massaro-Fain, president and co-owner; John Fain, executive vice president and co-owner

4.

ADWORKS Communications, Inc.

7365-D Merchant Court

Lakewood Ranch Corporate Park

Sarasota, FL 34240

(941) 907-8440

Fax: (941) 907-8441

Number of full-time, local employees: 2 (with 25 subcontractors)

Number of clients: 12

2002 capitalized billings: $2.5 million

2003 capitalized billings: $3.75 million

Notable accounts: Neal Communities, Pat Neal, Inland Homes, Sarasotaboating.com, Burns Court Villas, Coastal Behavioral Healthcare, Inc.

Top local executive: Linda Gross, owner

5.

Jennings & Company

436 Woodland Drive

Sarasota, FL 34234

(941) 351-1005

Fax: (941) 351-0846

www.jenningsandcompany.com

Number of full-time, local employees: 1

Number of clients: 20

2002 capitalized billings: $3.3 million

2003 capitalized billings: $3.5 million

Notable accounts: Siematic Corp., Teka USA, Harrington Brass Works

Top local executive: Linda Jennings

6.

Design Marketing Group, Inc.

Northgate Business Park

375 Interstate Blvd.

Sarasota, FL 34240

(941) 377-6709

Fax: (941) 378-9965

www.dmgSarasota.com

Number of full-time, local employees: 7

Number of clients: 175

2002 capitalized billings: $2.37 million

2003 capitalized billings: $2.47 million

Notable accounts: Tropicana Products, West Marine, Sarasota Ballet, Genmar Recreational Boat Group, Teleflex Inc., PPi Technologies, Florida West Coast Symphony

Top local executive: Sanford A. Cohen

7.

Marketing By Design of Sarasota, Inc.

Lakewood Ranch Corporate Park

6001-B Business Blvd.

Sarasota, FL 34240

Number of full-time, local employees: 9

Number of clients: 46

2002 capitalized billings: $1.95 million

2003 capitalized billings: $1.88 million

Notable accounts: Lee Wetherington Companies, FCCI, Tropicana, Bradenton Visitors & Convention Bureau, Dupont, ATA Airlines

Top local executive: Bennie Barton, president

8.

KSC Advertising & Public Relations

40 Sarasota Center Blvd., Suite 107

Sarasota, FL 34240

(941) 906-1555

Fax: (941) 906-1556

Number of full-time, local employees: 6

Number of clients: 15

2002 capitalized billings: $1.6 million

2003 capitalized billings: $1.85 million

Notable accounts: US Home, First Step of Sarasota, Florida Public Relations Association, Leedom & Associates, Bon Secours HealthPark Surgery Center

Top local executive: Christopher Carroll and Cheray Keyes-Shima, managing partners

9.

Stephen A. Smith & Associates

1240 4th St., Suite A

Sarasota, FL 34236

(941) 366-7959

Number of full-time, local employees: 5

Number of clients: 23

2002 capitalized billings: $1.4 million

2003 capitalized billings: $1.75 million

Notable accounts: Sarasota County Committee for Economic Development, Albritton Fruit Company, Lux-Art Silks

Top local executive: Steve Smith, president and creative director

10.

Sisti & Others, Inc.

9059 Misty Creek Drive

Sarasota, FL 34241

Number of full-time, local employees: 2

Number of clients: 15

2002 capitalized billings: $335,000

2003 capitalized billings: $1.1 million

Notable accounts: Blue Cross Blue Shield, Misty Creek Country Club

Top local executive: Mike Sisti

11.

Blue Sky Creative Works

613 Ixora Ave.

Ellenton, FL 34222

Number of full-time, local employees: 2

Number of clients: 10

2002 capitalized billings: $600,000

2003 capitalized billings: $1,000,000

Notable accounts: Piano Distributors, Lanning Tire, Manatee Golf

Top local executive: Mike Frost

*Our list includes companies with annual revenues of capitalized billings of $1 million or more that are headquartered here or are self-contained divisions of larger companies. Capitalized billings represent agency income from commissions, fees and consultation, multiplied by 6.67 to represent billables to clients, with the agency keeping a 15 percent commission. Another way of capitalizing billings is to divide agency gross income/revenue by 15 percent.

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