An image from Michael Saunders and Company's new branding campaign.

Michael Saunders & Company recently relaunched its microsite, the first step in a larger brand initiative to connect the company’s values and vision to the the local community. The microsite's goal is to be equal parts resource and love letter to Sarasota and the many dynamic people and communities in and around it; the launch comes after more than a year of research and development. It will not replace the current The company will also begin using new textures, illustrations, gradients and visuals in upcoming advertisements, as well SaundersBest, its semi-annual publication that showcases local properties of distinction. Visit for more.

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