Qi Beauty treatments use tiny, negatively polarized gold magnets that are arranged in a specific pattern, or matrix, on the face.

Qi Beauty treatments use tiny, negatively polarized gold magnets that are arranged in a specific pattern, or matrix, on the face.

Beauty mavens, take note: there's a new, and very rare, skincare treatment in town. It's called Qi Beauty, and Bradenton's Pure Skincare By Elizabeth is one of only two salons in Florida—and four in the U.S.—to offer it.

Developed by an Australian aesthetician in 2003, Qi uses tiny, negatively polarized gold magnets to stimulate skin tissue. Applied in a specific pattern, or matrix, that's based on acupuncture points and unique to each individual, Qi Beauty treatments are purported to encourage cell regeneration, remove metabolic waste, strengthen the skin barrier and create a healthy flora, stimulate collagen and elastin, lift the brow, define the the jawline and cheekbones, and flood tissue with nutrients. No lasers, no downtime.

A Qi Beauty treatment in progress

A Qi Beauty treatment in progress

Elizabeth Thomas, owner of Pure Skincare By Elizabeth, says it takes just one visit to see results.

"Aging is the natural decline of energy, and it causes the skin's inability to repair itself," she explains. "I wanted to provide an exceptional, unfamiliar treatment without trauma or inflammation."

Thomas offers three Qi Beauty treatments: two for the face and one for the chest and neck. The "Attune" treatment ($250) targets elasticity and repair to the skin's acid mantle; it can also be used to reduce inflammation from rosacea, sensitivity and acne. The "Premier" treatment ($325) targets facial sag and advanced aging; add-on options for eyes and lips focus on wrinkles, dark circles, fine lines, and lip definition and plumpness. The neck and chest option ($125) focuses on healing UV damage and nourishing skin.

Thomas says the results speak for themselves—and that her clients have embraced the new treatments.

Before (top) and after (bottom) a Qi beauty treatment.

Before (top) and after (bottom) a Qi beauty treatment.

"They trust me with any decision that's most appropriate for their skin," she says. "Before-and-after photos are imperative. They allow us to discuss the distinctive matrix I've created [on the client's face] as well as unfiltered, real-life results. Their thank-yous are the best part."

Thomas—who also performs traditional facials and gua sha treatments, in addition to the Qi Beauty offerings—is currently not accepting new clients. But for those interested in Qi, she does sell home kits ($150) and offers personalized consultations to evaluate users' skin and provide advice for how to use the kits, which contain 50 different treatments.

Pure Skincare By Elizabeth is located at 4012 Cortez Road W., Bradenton. For more information, click here or call (941) 448-0512.

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