Sarasota's JMX Brands, an online furniture retailer, recently launched Eco Friendly Digs, a new online store that sells environmentally friendly furniture and other home decor items. The site’s product portfolio includes reclaimed wood, poly lumber and bamboo furniture from eco-conscious furniture manufacturers, including Copeland and Greenington. JMX was founded in 2003; its DutchCrafters site sells handmade Amish furniture online.