Sarasotan Karen Roth has brought us one step closer to dressing well for our dreamy tropical lifestyle.  Her eponymous line, Karen Roth Resortwear, is an eco-luxe lounge wear collection comprised of elegantly effortless designs, all handmade in the French demi-couture tradition. And each piece is available with customizable options, such as sleeve and hem length, as well as fabric choice. Plus, they're all crafted of natural fibers, which are supremely comfortable . 

Roth's collection is a reflection of her life experiences, and it's created with the sophisticated, fit-conscious and well-traveled client in mind. Plus, she's developed her entire line mindfully, to elevate the industry through ethical and responsible consumerism and production.

Pop down to the salon located in Burns Court at 537 S. Pineapple Avenue. But first, get to know a little bit about Karen and KRR before you do. 

How would you describe Karen Roth Resort & Loungewear?
It's a luxury line of handcrafted, artisanal clothing created for women who value beauty and elegance. The line features very special and rare fabrics, including organic silk jersey, Scottish lace, peace silk, and buttery silk charmeuse. We offer custom hem and sleeve options as well as a soft palette of botanically derived hues for a truly unique piece that transitions from poolside to soiree in style and comfort.  

Tell us about the inspiration behind the designs.
All of the designs are inspired by my travels and my desire to have a highly edited collection of ethically produced, gorgeous clothing that will last. The catalyst for this first capsule collection was a girls' trip to Bali, Indonesia. 

Who is the woman you design for?
Hip, healthy, conscious souls with a strong aesthetic and a passion for living well.  

How do we care for the pieces?
Super easily! All KRR garments can be washed in cold water on delicate cycle in a laundry bag, then line-dried. Alternatively, if you aren't the domestic goddess type, we offer convenient eco-dry cleaning pickup and delivery service for our clients.  

And to get to know you…

What do you love about Sarasota?
From my first visit, more than five years ago, I was drawn to the crystal beaches, the abundance of culture and diversity, architectural beauty, museums, yoga classes, healthy dining and lifestyle options.  

Favorite evening out?
We are so blessed to have a plethora of fine dining options in Sarasota--too many to list! Our newest love is Ophelia's--waterfront, great wine list, close to home. 

What booth do you always stop in at the Downtown Market?
I always grab a pressed juice from SaraFresh.