The City of Sarasota is launching a new free downtown shuttle service, i-Ride, on Wednesday, March 29. Riders can secure a free ride on i-Ride by using its free mobile app, Gotcha Ride, calling (941) 444-2585 or hailing a vehicle on the street. The service will be offered 11 a.m.-11 p.m. daily in areas that include downtown and the Rosemary District. The boundaries are 14^th Street to the north, Mound Street to the south, School Avenue to the east and the bayfront to the west.