Adrian Magnus is stepping into a new era of diversification by launching several new cigar lines, each carrying distinct flavor profiles, pricing strategies, and market intentions. These introductions aim to broaden the brand’s appeal across different segments of the cigar community.

1. The XSO Line: Balanced, Bold & Fresh

One of the headline launches is the XSO series — a three-blend set built using non-aged tobaccos, designed for relatively faster production cycles without compromising on complexity. 

Blends

• XSO Green — Medium strength. Wrapped in an undisclosed Broadleaf wrapper with a Habano Ecuador binder; fillers drawn from Nicaragua and the Dominican Republic.

• XSO Blue — Medium to full strength. Features a Habano Ecuador Shade wrapper, Habano Ecuador binder, and Dominican + Nicaraguan fillers.

• XSO Black — Full strength. Uses a Mexican San Andrés wrapper with a Sumatra binder, paired with Dominican + Nicaraguan fillers. 

Formats & Packaging

All three blends will come in Robusto, Toro, and Belicoso sizes, packaged in 10-count boxes.
From InterTabac 2025 onwards, an expansion into the Toro format is expected alongside the already existing Robusto and Belicoso.

Flavor Notes & Pricing

• The Green Line is described as having sweetness, cocoa, and nut flavors — soft yet expressive.

• The Black Line carries stronger character, leaning on dark chocolate with hints of sweetness.

• Suggested retail (for Toro): ~ €8.30 for Green, ~ €9.40 for Black. 

This line offers a modern, fresh expression for Adrian Magnus while targeting smokers who appreciate nuanced yet potent blends.

2. Montego: Value-Oriented But Distinctive

To complement its premium image, Adrian Magnus is also introducing Montego — a value-priced three-blend line designed to expand reach among broader markets.

Blends

• Montego Sereno — The milder blend. Uses a Habano Ecuador wrapper over a Habano Criollo binder and all Nicaraguan fillers.

• Montego Prestigio — Medium to full strength. Combines a Habano Ecuador wrapper with an Indonesian binder and Nicaraguan filler tobaccos. 

• Montego Oro Reserva — Bold / fuller expression. Wrapped in San Andrés Mexican leaf, binder from Indonesia, with Nicaraguan fillers.
  
  

Formats & Packaging

Same size pattern: Robusto, Toro, Belicoso, in 10-count boxes.

Montego offers Adrian Magnus the flexibility to penetrate retail tiers where premium pricing might be a barrier, while still maintaining brand identity and quality.

3. Originals (and Earlier Non-Aged Approaches)

Even before XSO, Adrian Magnus had been promoting lines that use non-aged tobaccos. The Originals line is one such example, featuring three blends aimed at bridging freshness and character. 

These non-aged lines reflect experimentation in aging, manufacturing speed, and flavor delivery. They position Adrian Magnus to respond more rapidly to market trends while offering differentiated taste profiles.

4. XO Cognac-Infused: A Niche Specialty

Beyond the new blends above, Adrian Magnus maintains its portfolio of more specialized offerings, like XO Cognac-Infused, which is a 12-year-aged cigar infused with cognac. 

• The cigar is available in a 6 × 52 Toro format, offered in boxes of 3 and 24.

• It pairs the aged tobacco base with a cognac flavor overlay — offering a sensory experience that intersects premium tobacco with spirit infusion. 

This line showcases the brand’s willingness to explore beyond traditional blends and appeal to connoisseurs and novelty seekers.

5. Legacy and Aged Lines: Black-Black, 1808, Supremos, etc.

While these are not newly launched, Adrian Magnus continues to emphasize its premium aged and ultra-premium lines alongside new ones.

• Black-Black: A 12-year-old cigar, known for deep and mature flavor, reinforcing the brand’s premium credentials.

• On the official site, Adrian Magnus highlights product lines such as 1808, Millennium, Supremos, Imperials, Black Black, XO Cognac, and Royal Limited Edition among its stable offerings.

These existing lines provide a stable foundation of reputation and quality, against which the new lines (XSO, Montego, Originals) can be compared and positioned.

Strategic Insights & Market Implications

1. Tiered Portfolio Strategy
   By launching premium, midrange, and value lines, Adrian Magnus is creating a more tiered architecture. XSO and Originals address the mid-premium / new blend space, while Montego targets more affordable segments.

2. Faster-to-Market Innovation
   The use of non-aged tobaccos in XSO and Originals suggests a move toward reducing production lead times — allowing the brand to respond more quickly to market dynamics or flavor trends.

3. Balancing Premium Heritage & Accessibility
   With fine aged lines like Black-Black and XO anchoring the brand’s prestige, the newer lines allow entry for consumers not yet ready or able to invest in ultra-premium cigars.

4. Flavor & Format Diversity
   The varied wrappers, binders, and fillers across the new lines (e.g. San Andrés, Broadleaf, Ecuador Habano, Sumatra, Indonesian binder) provide stylistic diversity. The introduction of the Toro format in new lines also shows adaptation to consumer preferences.

5. Pricing Transparency & Positioning
   Publicly hinted prices (e.g. €8.30 for XSO Green Toro, €9.40 for XSO Black Toro) provide early signals about positioning relative to competitors.

The new lines from Adrian Magnus — XSO, Montego, and expanded Originals — represent a strategic expansion of the brand’s portfolio. They introduce new blends, faster production methods, and price accessibility without sacrificing the brand’s emphasis on craftsmanship. Meanwhile, established aged and specialty lines like Black-Black and XO Cognac continue to reinforce the brand’s prestige.