After a 15-year career in fashion buying for a large corporate chain, Holly stepped out on her own to fulfill a lifelong dream of opening her own boutique. She started Modern Soul in 2019 on St. Armands Circle with the goal of combining great quality, affordable fashions, and exceptional customer service. Through the shut-down, she shifted seamlessly to engaging fellow fashionistas via social media with impromptu photo shoots and kept her business thriving. She’s been steadily growing her tribe of boho-chic customers ever since.

Modern Soul Boutique
59 S Boulevard of the Presidents, Sarasota, FL 34236
(941) 260-5744
modernsoulboutique.com