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Diamond Vault, Established 1978

Owned by the Chokr family since 1978, Diamond Vault has been a fixture in the Sarasota community.

Presented by Diamond Vault March 4, 2019

Owned by the Chokr family since 1978, Diamond Vault has been a fixture in the Sarasota community. Diamond Vault offers unmatched accessibility to the highest quality and largest selection of Gemological Institute of America (GIA) and American Gem Society (AGS) certified diamonds in Southwest Florida. It is also recognized for housing the area’s largest selection of pre-owned Swiss timepieces, including Rolex and Patek Philippe. For 40 years, Diamond Vault has shared with customers generations of extensive knowledge, unparalleled expertise and a sincere passion for jewelry. Complete with an in-house custom workshop and two third-generation master jewelers, Diamond Vault possesses the unique ability to craft cherished stories into lasting memories. Diamond Vault’s services range from jewelry and watch repairs to private collection consultations, custom design, appraisals and buying/reselling of precious metals, gemstones and fine jewelry.

1987: Ali Chokr started out selling silver, gold jewelry and colored gemstones at a local flea market.  Eventually, he expanded into selling and buying diamond jewelry and started a diamond wholesale business in the 1980s. 

1990: Diamond Vault’s founder, Ali Chokr, at a mine in Brazil. For years, he hand-selected the diamonds he would offer to the wholesale and retail markets.

2012: Diamond Vault moves into a new, 7,000-square-foot storefront on Tamiami Trail. The modern design reflects the evolution of the company’s brand identity, expanded services and enhanced shopping experience.

2018: Forty years later Diamond Vault is still thriving under the leadership of Ali and LaRue Chokr and their three sons, and the family’s passion for the jewelry business remains as strong as ever. 

3979 S. Tamiami Trail, Sarasota, FL  34231 
(941)- DIAMOND (342-6663)