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DreamLarge Acquires Sarasota Magazine

Sarasota Magazine joins DreamLarge’s family of brands as new leadership aims to bring the magazine's voice back to its local roots.

By Staff March 7, 2024

DreamLarge, the pioneering B-Corp known for its commitment to social impact and community engagement, announced today the acquisition of Sarasota Magazine, the leading lifestyle publication in the Sarasota region. The acquisition marks a significant milestone for both companies, with DreamLarge broadening its presence in the media industry and Sarasota Magazine poised for a new era of growth and innovation.

Sarasota Magazine, previously owned by SagaCity Media, one of the nation's largest regional publishers, has long been a trusted source of news, culture and lifestyle content for the Sarasota community. With a rich history spanning over four decades, the magazine has earned a reputation for its award-winning journalism, insightful features and comprehensive coverage of local events and happenings.

"We are thrilled to welcome Sarasota Magazine into the DreamLarge family and more significantly bring it home to Sarasota," said Anand Pallegar, CEO of DreamLarge. "As a company deeply rooted in the values of community, creativity and social responsibility, we see tremendous potential in this partnership to amplify the voices of Sarasota and empower them to shape the future of their city."

DreamLarge, the first B-Corp in the Gulf Coast of Florida, is renowned for its community initiatives, nonprofit partnerships and innovative approach to business that place equal emphasis on profit and purpose. Through its diverse portfolio of ventures, DreamLarge has demonstrated a steadfast commitment to driving positive change and fostering sustainable development in the communities it serves.

"We are excited about the opportunities that lie ahead as part of the DreamLarge family," said Cooper Levey-Baker, editor in chief of Sarasota Magazine. "This partnership aligns with our mission to inform, inspire and celebrate Sarasota, and we plan to continue to serve our readers with the same dedication and passion they have come to expect from us since our founding in 1979. We are thrilled to be entering this new era, and look forward to continuing to deliver exceptional storytelling and design for another 45 years—and beyond."

Under DreamLarge's stewardship, Sarasota Magazine will continue to operate independently, preserving its editorial integrity and commitment to excellence while benefiting from the resources and expertise of its new parent company. The acquisition is expected to bring fresh perspectives, expanded coverage areas and innovative digital offerings to Sarasota Magazine's readership.

Nicole Vogel, CEO, SagaCity Media said, “We, at SagaCity, are proud of the work we accomplished with the incredibly talented Sarasota-based team. We believe wholeheartedly in the power and importance of regional media and are excited and gratified to pass this amazing media entity along to such an esteemed and locally committed company as DreamLarge. We look forward to watching it continue to grow and thrive.” 

The acquisition of Sarasota Magazine by DreamLarge represents a strategic move to strengthen the magazine's position in the Sarasota media landscape and further solidify DreamLarge's commitment to driving positive change through the power of storytelling.

For media inquiries, please contact Julia Groom at [email protected] or (941) 786-8732.

About DreamLarge

DreamLarge is the first registered Benefit Corporation on the Gulf Coast of Florida. Located in the historic Rosemary District in Sarasota, Florida, DreamLarge is a community catalyst that exemplifies how businesses can embody service, responsibility and kindness.

DreamLarge's activities span a wide range of community-focused initiatives, from environmental sustainability projects and educational programs to support for local arts and entrepreneurship. By leveraging our business acumen and creative energy, and engaging in innovative projects and partnerships, DreamLarge not only contributes to the well-being of our community but also sets a precedent for how businesses can be a force for good. 

Through its work, DreamLarge invites everyone to dream large and act locally, proving that together, we can make a difference in the communities we call home. Why? At the heart of our being, we truly believe in one thing: wherever we are, whatever we do, we have a duty to serve our community. For more information, visit

About Sarasota Magazine

Since 1979, Sarasota Magazine has helped our readers explore, enjoy and understand Florida’s best city and region, with award-winning coverage of the area’s arts, dining, real estate, style, trends, philanthropy, design and more. The magazine is an indispensable guide to the best of Sarasota and the local authority on everything our beautiful, vibrant and sophisticated community has to offer. In addition to the print magazine, the publication also produces a robust, award-winning website that is updated daily, plus multiple email newsletters and social media channels. Additional titles include a variety of arts playbills and other custom publications that serve distinct niches in our market.

About SagaCity Media

SagaCity Media, Inc. is the parent company of premium local lifestyle media brands in Seattle, Portland, Houston, Aspen, Vail and Park City. In their respective markets, they produce the most-visited local lifestyle websites, largest-selling magazines and industry-dominating social media followers. SagaCity is also the preeminent leader in content solutions for travel and tourism organizations across the U.S.

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