The Lakewood Ranch Business Alliance (LWRBA) has hired Kristie Calandro as member services and communication coordinator and Jenna Nelson as membership development representative.

Calandro will be responsible for member engagement and implementing communications inside and outside the organization. Prior to joining LWRBA, she was the hospitality manager/creative director at Atria Café in Lakewood Ranch. Nelson will be tasked with building relationships with companies in the region to grow membership and further alliance’s mission to connect, educate, and strengthen the business community. She was most recently director of sales of TownePlace Suites by Marriott Sarasota Bradenton West.