Sarasota-based Crown Roofing has announced that Kelly Wade has been named CEO of its suite of companies and consultant to Crown Capital Management, effective Nov. 23, 2020. Wade was brought on to achieve growth for Crown Roofing and Waterproofing and Crown Residential Services by leveraging her sales, marketing and strategic development background and executive management pedigree. 

Wade’s career spans 27 years. Before joining Crown Roofing, Wade served as CEO of North American Roofing, Inc., one of the largest national commercial roofing companies, based in Asheville, North Carolina, and subsequently in Tampa. Prior to that, Wade was the managing director of The Goss Agency, an esteemed advertising agency based in Asheville. She also held the role as marketing and business development manager at Mannington Mills in Salem, New Jersey. She currently  serves on the executive board of the Boys and Girls Club of America and volunteers her time serving a myriad of organizations, including All Faiths Food Bank and the Salvation Army.